Double-exposure film photo: young man in a black B面 cap and cream A面 tee, Tokyo city lights over his face at dusk — 5C5V REWIND 巻き戻し

New collection

We Rewind巻き戻し

The machines a generation grew up with in Japan in the 80s and 90s. The tape player with its five chunky buttons. The pager you sent numbers to from a phone box. The TV that went to static at half two.

Every device is drawn from scratch, and the Japanese on it is real. 再生 is the play button. It also means rebirth.

5 CITIES 5 VIRTUES

SAPPORO SAPPORO
OSAKA OSAKA
TOKYO TOKYO
KYOTO KYOTO
YOKOHAMA YOKOHAMA

5 CITIES 5 VIRTUES

SAPPORO SAPPORO
OSAKA OSAKA
TOKYO TOKYO
KYOTO KYOTO
YOKOHAMA YOKOHAMA
SAPPORO SAPPORO
OSAKA OSAKA
TOKYO TOKYO
KYOTO KYOTO
YOKOHAMA YOKOHAMA

Japanese-inspired streetwear, with meaning

5C5V is a small UK brand built on five Japanese cities and the one virtue I pair with each, carried by a single kanji: Tokyo 夢 dream, Kyoto 和 harmony, Osaka 力 strength, Yokohama 信 trust and Sapporo 希 hope.

I'm not interested in sticking a kanji on a cap just because it looks Japanese. Every design starts with what the character means, so you get Japan without the gift-shop look, and a value to carry.

Hoodies, T-shirts, caps and beanies, embroidered or printed, and made to order in 2 to 5 working days.

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EVERYDAY ESSENTIALS

BUILT BY CITIES. DRIVEN BY VALUES.

FROM FIVE ICONIC CITIES TO FIVE DEFINING VIRTUES, EVERY PIECE IS CRAFTED TO CARRY MORE THAN STYLE, IT CARRIES MEANING.

Designed For Everyday Life ~ Inspired By Places

5C5V- FIVE CITIES FIVE VIRTUES

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